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ABOUT HONGJU · SINCE 2011

Buildingglobal value.

People’s creativity keeps our industry moving forward.

Rooted in sexual health and wellness, we build brands for the world and explore new possibilities with AI and in-house technology. This is our work—and the people who bring ideas to life.

Explore our businesses
PEOPLE · BRANDS · INTELLIGENCE
Explore below

01 / THE COMPANY

Rooted in our industry.Building brands worldwide.

Company
Hongju Network Technology Co., Ltd.
Our teams
Chongqing headquarters / Shenzhen branch
Business focus
Sexual wellness · Brand e-commerce · Global operations
Technology focus
Industry AI · Product hub · Commerce and supply-chain systems

Founded in January 2011, Hongju Network Technology Co., Ltd. is an internet company built on e-commerce and focused on sexual health and wellness. Our team of more than 350 people develops expertise in operations, technology, product design and customer service, responding to changing everyday needs with quality products and services.

Through Quwang, Beiyeji, Bestvibe, Acmejoy and other brands and projects, Hongju has developed a business spanning domestic e-commerce, international direct-to-consumer websites and marketplaces. Grounded in industry experience and guided by brand building, we continue to connect products with content, and transactions with services.

Industry expertise: from sourcing to creating products

Founded in 2012, Quwang’s business spans global sourcing, research and development, design, manufacturing and sales of sexual wellness products. Drawing on years of industry experience and relationships with brands and suppliers worldwide, we connect customer needs, product quality and supply-chain resources across more stages of product creation and delivery.

Global reach: Chongqing and Shenzhen working together

In 2018, Hongju expanded beyond Chongqing and established its Shenzhen company to develop cross-border e-commerce. Through our own B2C websites, including Bestvibe and Acmejoy, and international Amazon marketplaces, we coordinate quality management, customer service and logistics and warehousing networks to offer shopping experiences that respect quality, individual needs and privacy.

Business development: connecting products, content and services

We look beyond products to knowledge and experience. Quwang explores new ways to share sexual wellness knowledge through initiatives such as Qudou Academy. Beiyeji uses Chinese tea to connect products, culture and the aesthetics of Eastern living. By exploring specialist content and service contexts, we aim to create a business ecosystem where products, content and services support one another and build lasting relationships with customers.

Technology: turning industry experience into a foundation for innovation

Hongju invests in in-house development through its MCC product hub, proprietary e-commerce systems and SRM supplier collaboration platform, providing evolving technology for product management, commerce operations and supplier partnerships. In the AI era, we are also exploring dedicated content models trained on industry knowledge, combining specialist experience with content generation to serve real business needs.

We build trust through genuine collaboration and expertise through continuous innovation. By investing in products, brands, technology and people, Hongju continues towards its vision of becoming a world-leading sexual health and wellness group.

02 / PROJECTS & BRANDS

Every projecthas a purpose worth pursuing.

More than a brand name, each project is a long-term commitment to a specific audience and real needs. From customer experience and content to cross-border operations, we develop our approach through practical work.

01 /

Making wellness and intimacy a natural part of everyday life.

QUWANG / INTIMATE WELLNESS

Quwang

Connecting products from around the world with Chinese consumers seeking sexual wellness.

Quwang is Hongju’s core e-commerce project in sexual health and wellness. Starting with product choice, quality and service, we consider the entire journey—from learning about a product and making a decision to receiving an order.

From a broad product range and clear information to the shopping experience and after-sales communication, Quwang aims to make specialist knowledge easier to understand and every purchase more considered, while respecting personal privacy and feelings.

Products & choice
A varied selection of brands and products, with product information organised around different needs.
Content & experience
Product knowledge and real-life contexts make expertise meaningful beyond technical specifications.
Service & trust
Care at every stage of purchase, delivery and after-sales support helps build reliable, lasting relationships.
Visit Quwangwww.qu.cn
02 /

A cup of Chinese tea. An Eastern way of living.

BEIYEJI / TEA & LIFESTYLE

Beiyeji

Exploring a contemporary expression of Chinese tea through products and content.

Beiyeji focuses on the origins of tea and people’s real drinking habits. The project began in late 2017, with its WeChat Mini Program launching in September 2018, translating our understanding of Chinese tea into everyday products and services.

We want every cup to offer quality as well as a tangible sense of culture and beauty. Connecting tea, content and everyday moments brings an Eastern way of living closer to more people.

Origins & tea
Quality and the distinctive character of tea form the first foundation of trust in the brand.
Culture & aesthetics
Contemporary storytelling gives Chinese tea traditions a natural, engaging voice.
Everyday connections
Our WeChat Mini Program helps people discover and choose tea as part of everyday life.
Search WeChat Mini Programs for: 贝叶集 (Beiyeji)
03 /

Understanding different markets. Building shared trust.

GLOBAL / DTC & MARKETPLACES Acmejoy brand logo

International business

Connecting with consumers worldwide through direct-to-consumer websites and international marketplaces.

Through brands and businesses including Bestvibe and Acmejoy, Hongju continues to explore brand building for international consumers. Our cross-border team in Shenzhen works with Chongqing to connect products, content, operations and service.

Going global means more than shipping products further. We study how different markets communicate, shop and expect to be served, learning across our own websites and marketplaces so that brands are understood through every real interaction.

Brand websites
Direct connections with consumers, built around brand identity and the shopping experience.
Multichannel operations
Coordinating our own websites and international platforms to meet customers across different channels.
A local perspective
Adapting language, content and service to each market to better understand real customer needs.
Bestvibe · Acmejoy / Brand building and cross-border collaboration

03 / OUR CORE VALUES

Our core values.Our guide to everyday action.

Integrity builds trust, collaboration brings strength, dedication creates value and innovation moves us forward. We put shared beliefs into every decision, responsibility and daily action.

01 / INTEGRITY

Integrity

  • Stay grounded in facts
  • Speak and act openly
  • Be honest and keep promises

We respect facts, communicate openly and act consistently to earn the trust of colleagues, customers and partners.

02 / COLLABORATION

Collaboration

  • Respect everyone equally
  • Build trust and inclusion
  • Work towards mutual success

We respect each other’s expertise and differences, share experience and support one another towards common goals.

03 / DEDICATION

Dedication

  • Strive for excellence
  • Take responsibility
  • Focus on results

We take every responsibility seriously, care about both process and delivery, refine details to professional standards and meet expectations through results.

04 / INNOVATION

Innovation

  • Keep learning
  • Keep improving
  • Explore with courage

We stay curious, learn through practice, identify problems and improve our approach, continually exploring new possibilities.

04 / PEOPLE AT HONGJU

Moving our business forward.Helping our people grow.

We see people as one of our most important assets. By connecting personal growth with hands-on work, learning, discussion and cross-disciplinary collaboration, we give everyone the chance to contribute and develop.

The Hongju team working in an open-plan office
01 / HONGJU / EVERYDAYDoing good work. Helping each other succeed.
Company reception area with Hongju branding
02 / HONGJU / EVERYDAYEvery meeting is a new beginning.
An office collaboration space overlooking the city
03 / HONGJU / EVERYDAYSpace for conversation and inspiration.

Growth goes beyond a training session.

From company-funded training and everyday knowledge sharing to specialist roles and cross-team projects, we encourage continuous learning and independent thinking. Individual development is part of our company’s growth.

CARE & BENEFITS

Work with purpose. Live well.

Care belongs in everyday life, not just in slogans. Through protection, time off, development and practical support, we aim to create a more reassuring work experience for our colleagues.

01SECURITY

Peace of mind

China’s five social insurance programmes and housing provident fund provide a foundation for everyday security and long-term planning.

  • Social insurance
  • Housing provident fund

02BALANCE

A healthy balance

We value time outside work, making rest and time with loved ones part of everyday life.

  • Two-day weekends
  • Paid annual leave
  • Eight-hour working day

03SUPPORT

Everyday support

Practical support for real daily needs makes care tangible.

  • Meal allowance
  • Transport / housing / communication allowances

04DEVELOPMENT

Learning & growth

Learning deepens expertise; practical work broadens perspectives and helps us grow together.

  • Company-funded training
  • Knowledge sharing
  • Project experience

05TOGETHER

Time together

Beyond work, we share enjoyable moments and create memories together.

  • Birthday / holiday gifts in cash
  • Afternoon refreshments
  • Team activities and company-funded trips

06RECOGNITION

Sharing in growth

We value commitment and connect individual contributions with the company’s development.

  • Year-end bonus
  • Profit-sharing incentives

Benefits are based on existing company information. Eligibility, allowances and incentives are subject to current policies, role-specific agreements and actual arrangements.

Two cities. One shared purpose.

Chongqing’s industry and technology experience meets Shenzhen’s cross-border perspective through everyday collaboration.

CHONGQING / HEADQUARTERS

Chongqing headquarters

9F, Yuanjian Center, Daxigou, Yuzhong District, Chongqing, China
Phone023-62803766

SHENZHEN / CROSS-BORDER

Shenzhen branch

45F, West Tower, Galaxy WORLD Twin Towers, No. 8 Yaxing Road, Nankeng Community, Bantian Subdistrict, Longgang District, Shenzhen, China
Phone0755-21004782

05 / OUR VISION

To become a world-leadingsexual health and wellness group.

Meaningful work.People moving in the same direction.

Whether it is a brand partnership, an exchange of technical ideas or the next step in your career, we look forward to creating new possibilities together.

Let’s collaborateApply · Join Hongju
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